Cadillac Fleetwood Eldorado
1959 Cadillac Eldorado Biarritz |
The nameplate Eldorado is a contraction of two Spanish words that translate as "the gilded (i.e., golden) one" — and also refers to El Dorado, the mythical South American "Lost City of Gold" that fascinated Spanish explorers.
Chosen in an internal competition for a 1952 concept vehicle celebrating the company's golden anniversary, the name Eldorado was proposed by Mary-Ann Marini (née Zukosky), a secretary in Cadillac's merchandising department— and was subsequently adopted for a limited-edition convertible for model year 1953.
Palm Springs Life magazine incorrectly attributes the name to the Eldorado Country Club in Indian Wells, California, a favorite resort of General Motors executives in the Coachella Valley — though the resort opened in 1957, five years after Cadillac's own naming competition.
Cadillac began using the nameplates 'Eldorado Seville' and 'Eldorado Biarritz' to distinguish between the hardtop and convertible
models (respectively) while both were offered, from 1956 through 1960
inclusively. The 'Seville' name was dropped when the hardtop was
initially discontinued (1961), but the Biarritz name continued through
1964. Beginning 1965, the Eldorado became the 'Fleetwood Eldorado'.
'Biarritz' returned as an up level trim package for the Eldorado for
1977.
All Eldorados were characterized by a three-deck, jeweled, rear grille
insert, but other trim and equipment features varied. The Seville and
Biarritz models had the Eldorado name spelled out behind the front wheel
opening and featured broad, full-length body sill highlights that
curved over the rear fender profile and back along the upper beltline
region
1959 Cadillac Eldorado Biarritz Engine |
Engine output was an even 345 hp (257 kW) from the 390 cu in (6.4 L)
engine.
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