1959 Cadillac Eldorado Biarritz The nameplate Eldorado is a contraction of two Spanish words that translate as " the gilded (i.e., golden ) one" — and also refers to El Dorado , the mythical South American " Lost City of Gold " that fascinated Spanish explorers. Chosen in an internal competition for a 1952 concept vehicle celebrating the company's golden anniversary, the name Eldorado was proposed by Mary-Ann Marini (née Zukosky), a secretary in Cadillac's merchandising department— and was subsequently adopted for a limited-edition convertible for model year 1953. Palm Springs Life magazine incorrectly attributes the name to the Eldorado Country Club in Indian Wells , California, a favorite resort of General Motors executives in the Coachella Valley — though the resort opened in 1957, five years after Cadillac's own naming competition. Cadillac began using the nameplates 'Eldorado Seville' and ' Eldorado Biarritz ...
Comments
Post a Comment